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Online Branding

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What you need to know about Online Branding

Nowadays, in the world of technology it’s extremely hard to be noticed. High competition in almost any industry makes it even harder every day. Therefore, it’s crucial for a new or already established business to get Online Branding right.

The Online Branding is a creation of your business’s “face”, which will be living in minds and hearts of your potential clients.

I have seen many small businesses which had outdated websites and in some cases they didn’t even have ANY online presence at all. Consequently, the businesses which were relaying mainly on old advertisement methods like newspapers or dropping brochures into mail boxes, have had to either adapt their businesses to the new ways of doing things or shut their business down.

The services I offer are designed to build a proper company image. These services are the combination of graphic design, programming and business grade solutions like Office365 and GoogleApps.

What is included in Online Branding

Web design and development

If you don’t have a website – no problem, I will help you to identify what exactly you need for your business and get it done in the most efficient manner without any unneeded features. In case you have a website that you build some time ago, I will gladly review it for you and will recommend what needs to be improved to get site working for you.

Logo Design

Logo design – everyone knows what this is, so I’m not going to talk much about it, just a few words. It’s almost the first thing that will stuck in minds of your potential clients. This is what builds associations with your business, product or service and this is what needs to be perfect.

Email Setup

I have come across many businesses which, in worse case scenario, used free personal email accounts from Google or Microsoft (“yourname@outlook.com” or “yourname@gmail.com) and also those who used free email accounts from web hosting. The email account that comes with web hosting gives you an option to have email account under your domain name. Both options are good enough if your budget is low, but it becomes a problem very quickly once you start growing your business, as there are certain limitations fir free personal email accounts and even more limitations for web hosting email accounts. It’s a smart move to get a proper email platform from the very beginning to save money in the future. Learn more about the business grade email platforms and more.

Email Signature

Email Signature is your digital signature that people normally put at the end of an email message. This is indeed one of the easiest ways to appear professional. From my experience, there is a large number of people/business owners who are ignoring this. But this so easy, don’t be one of them.

Email Marketing

This is another powerful way of reaching your clients. Converting your visitors into email list and promoting your services or content by sending out Newsletters with updates and specials.

Social Media Accounts Setup & Optimization

This is the most powerful tool to reach your potential customers, many businesses ignoring this, so you have an opportunity to fight off part of your market niche. Social Media will help you to build your SEO Strategy and more.

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Online Branding

What you need to know about Online Branding